Thailand Welcomes Strong Influx of Long-Haul Tourists
Bangkok, April 25, 2025: Thailand’s tourism sector is currently experiencing a significant upswing, particularly in the long-haul travel segment. While the traditional strongholds of Asian tourism remain vital, the country is witnessing a notable increase in visitors from Europe, North America, and other distant regions, signaling a diversification of its tourist base and a strengthening global appeal.
Recent data indicates a promising trend, with a marked rise in arrivals from countries such as Germany, France, the United Kingdom, and the United States, especially during the European spring school holiday period. This surge suggests that Thailand’s efforts to promote itself as a year-round destination, coupled with its diverse offerings catering to various interests, are resonating with travelers from afar.
Several factors are believed to be contributing to this growth in long-haul tourism. The ongoing “Amazing Thailand Grand Tourism and Sports Year 2025” campaign is actively showcasing the country’s rich cultural heritage, stunning natural landscapes, and world-class sporting events. This initiative appears to be effectively capturing the attention of a wider international audience.
Moreover, the increasing ease of travel, including the removal of the TM.6 arrival card requirement for foreign visitors, is likely streamlining the entry process and enhancing the overall travel experience. Expanded flight connectivity from various long-haul destinations is also playing a crucial role in facilitating this influx.
The recent global popularity of the HBO series “The White Lotus,” with its upcoming season set in Thailand, is also anticipated to provide a significant boost to the country’s long-haul tourism numbers. The phenomenon, dubbed the “White Lotus effect,” has previously led to substantial increases in tourism to filming locations, and Thailand is poised to capitalize on this heightened global interest.
While short-haul markets, particularly China, Malaysia, and India, continue to represent a significant portion of tourist arrivals, the growing strength of the long-haul segment is a positive indicator for the resilience and future growth of Thailand’s tourism industry. These long-haul travelers often tend to have a higher average spending per head and longer stays, contributing significantly to the overall tourism revenue.
The Tourism Authority of Thailand (TAT) is strategically focusing on attracting more high-spending tourists from these long-haul markets, recognizing their potential to further bolster the Thai economy. By highlighting unique experiences, luxury accommodations, wellness retreats, and sustainable tourism options, Thailand aims to solidify its position as a top-tier global destination for travelers seeking enriching and memorable journeys, regardless of distance.